Clarity Confession with Laura Dos Santos of She Oms

Confession: “It took me a lot less time than I expected for my business to be profitable. You always hear it takes 3 or 5 years, but because I invested in a team of support right off the bat, She Oms was profitable much, much sooner.” - Laura Dos Santos, founder of She Oms

Laura is a branding expert for wellness warriors and spirit supporters who has nearly a decade of experience in marketing and branding. She married her corporate experience and passion for yoga and the healing arts and founded She Oms where she and her team teach entrepreneurs how to show up confidently and courageously as brands.

During her Clarity Confession, she reveals her formula for success -- surrounding herself with a team to help her achieve her mission of empowering female-preneurs to deliver their brands to the world. Without that support from the get-go, Laura admits she would not have the business she has today. (Definitely a valuable lesson for us solopreneurs who think we can do it all ourselves!)

In this month’s Clarity Confession, Laura took the hot seat and held nothing back.

Watch to learn…

• The 3 Shared Traits of ALL Successful Brands - and how you can build them into yours

• Why Laura's rise to entrepreneurial success was easier and more rapid than she expected (and how yours can be too)

• The mindset shift you need to make in order to harness the flow of abundance

• How Laura schedules her days for maximum productivity (and why she NEVER answers the phone on Mondays)

• How to win Laura's $200 Digital Branding Course - All You Need is Brand - for FREE

To enter for a chance to win Laura's awesome course, All You Need is Brand, be sure to watch until the end to learn how to enter. Trust me, you're gonna want in on this.

Check out Laura's Clarity Confession below.

Tweetworthy: You NEED to own your success. No caveats or apologies. That's how you tap into abundance @SheOMs via @CailenAscher

xo,

P.S. Wanna say "hi" to Laura? (You should! She's really cool.) You can find her at SheOms.com.

Clarity Confession with Kristen Domingue

Confession: "I pulled the plug on a 9-month long program that was about to launch in 30 days. I was about to have no cash flow, and the one thing that would bring in money was the one thing I didn't want to do. It felt heavy. Misaligned. It felt like a lie." - Kristen Domingue, Branding Expert

That's just a little taste of ONE of the many confessions that Kristen openly shares during our interview together, which leads me to ask you...

Do you ever wonder if the business you're building is really and truly aligned with what you're supposed to be doing with you life?

That's the ultimate question that we purpose-driven entrepreneurs face, right?

Is what I'm doing "on track" with my life's purpose?

And, it's a big, overwhelming question.

Sure, we all have rough days or even weeks when we're feeling down-in-the-dumps about our businesses, that's NORMAL. But if you're questioning if you need to pivot your path in order to more fully align with your true purpose, I've got someone I want to introduce you to.

My friend, Kristen Domingue, is a personal brand expert and helps entrepreneurs build a brand that is 100% authentic. No B.S., no unnecessary elements, no "shoulds", just brilliantly YOU.

Kristen's journey to where she is in her life and business today was anything but direct. And she's totally transparent about that. So refreshing!

She admits there was a lot of questioning, course correction and do-overs over the years, but ultimately she persevered and found her calling. Confessing that it was only when she allowed herself to be the most unabashed expression of herself that she found her groove -- and her happiness.

In this month's Clarity Confession, Kristen is revealing all and sharing her story, wisdom and advice with us.

This girl is awesome. Passionate. Focused. Business-minded. Open and honest. And, when you watch her Clarity Confession, you'll learn...

• What her first year in business really looked like

• The BEST WAY to find your positioning or niche, and how Kristen’s was “handed to her on a silver platter”

• Why you need outside input to achieve BIG insights and make big leaps

• The single best thing she’s done for her business...EVER

• How to easily and effectively determine if you should say “yes” to any opportunity

Oh, and be sure to watch until the very end to learn how you can land a super-sweet complimentary coaching session with Kristen to put more YOU in your brand. You're gonna want in on this. Believe me!

Watch Kristen's Clarity Confession below.

Tweetworthy: For business decisions, if it's not a F@$K YES! It's a NO. - @KristenIgnites via @CailenAscher #ClarityConfession

xo,

P.S. You can find Kristen + all her brilliance HERE. You want this girl in your corner.

biz: how make a name for yourself in the crowded yoga industry

yoga is a $6+ billion per year industry.  yes, that's billion with a "b".  yoga is everywhere -- around the corner at the gym, down the street at 3 different studios, on our laptops, smartphones, iPads, on our TVs, and even in our schools and workplaces. with so much yoga out there, it can be almost paralyzing to think about how to distinguish yourself from every other yoga teacher out there, and enjoy your piece of the multi-billion dollar yoga pie. but there is a tried-and-true method that will continue to work for ALL yogapreneurs, no matter how crowded the yoga world becomes.

the popularity means there's room for growth, expansion, and success.  it means there's room for YOU.  nearly everyone you talk to does, has done, or wants to do yoga, which means you are needed and necessary for this amazing yoga revolution to occur.

your authentic, special, one-of-a-kind yoga voice is a necessary part of the intricate and beautiful international yoga community.

ok, so there's room for you, but how to you get seen?

be yourself -- no one else can be you, teach like you, talk like you, joke like you, sequence a class like you.  the number one most important thing to establishing your unique yoga brand is to teach and speak as authentically as possible.

don't try to imitate others' teaching styles.  don't try to emulate other people's success.  find what works for you -- even if that means doing something that's different or maybe has never been done before.

when you teach yoga, infuse your personality into every aspect from the music to the theme to the asanas you choose to the workshops you offer to the weekly newsletter you send out.  the more you there is, the more you'll differentiate yourself from every other teacher out there.  no one else can be you.  and you can't be anyone else (so don't try to be!).

think about what you love, and bring that into the yoga classroom.  for example...

• if you love art -- host a special art-lovers' yoga class in a museum or gallery space
• if you love vegan cooking -- have a vegan potluck brunch once a month after your sunday morning class
• if you love kids -- offer to start-up a toddler yoga class at your studio during a timeslot when their moms are taking another class
• if you love wine -- bring your students to happy hour after your thursday early evening class to mix & mingle
• if you love hip-hop music -- design a hip-hop yoga workshop for others who share your passion

hope these ideas got the wheels spinning, and remember...

put YOU in everything you do.