newsletter

how to monetize your yoga blog

someone from the CALM biz community asked me this question:
"how do i monetize my blog & youtube channel?"
first off, i want to congratulate you on thinking about how to pull in multiple streams of income for your yoga biz and for wanting to take your business online -- that's awesome!
but, you're looking for money in the wrong place if you're hoping for a 1::1 ratio of blog readers/youtube watchers to online yoga students. (does that surprise you?!)
the thing is, having a blog, e-newsletter and youtube channel is super important for yoga-entrepreneurs, but they ARE NOT how the majority of teachers who are successful online make their money.
let me me repeat that just in case you missed it -- they ARE NOT how the majority make their money!
we have to look at our blog, newsletter, social media pages and youtube channel as marketing tools, not products to be sold.
your blog and (the majority of) your youtube vids should give students and potential students super valuable, *FREE* info that they can use to improve their lives. and, doing this will build trust, foster a genuine connection with you and grow your community. all of which is necessary for making money down the road.
they are a means to the end...not the end.
then...when it comes time to sell something, like an online course, meditation guide, primo video series, e-book, workshop or training, you'll have a slew of people who KNOW, LIKE and TRUST you who are ready to purchase whatever it is that you're offering.
that's where the money is, and that's how feel-good marketing results in sales!
so, it's not about monetizing your yoga blog on the front end -- blocking readers until they pay -- it's about cultivating community and offering awesome info so that your blog readers become product buyers at the end of the day!​
check out this week's teachings to hear my take on this topic first-hand :-)

what marketing tools do you have in place for your yoga biz?

post your youtube, facebook & twitter links in the comments below. i wanna check them out!

4 ways to use social media for your yoga business

"do i really need to use social media for my yoga business?"
i get asked variations of this question a lot.
and my response is this:
no, you don't need to do anything that doesn't feel right and authentic as you build your business, but there are a number of benefits to leveraging the power of our modern social culture as you develop your yoga brand.
(1) it gives you a place to "hang" with your students outside of the studio
(2) it enables you to connect with students (and potential students) in the way they prefer
(3) it allows you to share your yoga knowledge & help your students deepen their practices off-the-mat
(4) it's FUN!
in today's video i'm sharing 4 ways that you can use social media to connect with more students and grow your yoga community.
watch it now & then get busy!

what social media platform is your fave for your biz & why?

share it in the comments below!!

 

 

 

 

biz: 4 tips for a killer yoga newsletter {video}

so, you've been reaching out to your yoga community via email -- but, you feel like you're not getting the response you'd like.

your email list isn't growing, and you feel like your marketing isn't working.

well, there may be a few things you're doing wrong, and don't even realize it!

in this quick vid, i share 4 simple tips that will help you create a killer (i.e. super effective!) yoga newsletter.

watch it now & after you do, i want to hear from you! 

share in the comments below this video, the ONE THING you're going to implement this week to improve your yoga marketing.