marketing advice

how to create your 1st online offering

any time we try something for the first time -- whether it be kicking up into a handstand, enrolling in yoga teacher training, or starting a yoga business -- it can be majorly scary. and, unfortunately, all-too-often our fear of the unknown stops us from pursuing awesome opportunities that could ultimately be so rewarding, fulfilling and fun!  (sound familiar?...)

well, no longer!

if you've been flirting with the idea of developing an online offering -- whether it be product or service based -- but have been letting your fear or overwhelm stop you, today's CALM biz teaching will help!

in today's video, i share 4 things you NEED to keep in mind when creating your first online offering.  

whether you're thinking about creating a 5-page e-book or a 5 module course, the tips i share in today's vid will help you, keep you on track and hopefully eliminate whatever is holding you back from creating your oh-so-awesome online offering :-)

what's your brilliant idea for an online offering?

share it in the comments below!  i'd LOVE to hear about it!

get more quality traffic to your website & grow your online community

first off, let's address the (potential) elephant in the room. why do you -- a local yoga teacher -- need to worry about website traffic or online community growth?

well, my lovely yogi, if you truly want to make teaching yoga your career having multiple streams of income is key.  

and, one the best, most effective ways to expand your business and income is to take your teaching online in the form of webinars, online courses, telesummits, e-books, videos, audio recordings, 1x1 coaching, and more!  the possibilities are truly endless and that is why you need to take this whole online biz thing seriously.

in today's teaching, i go over 7 ways to draw QUALITY traffic to your website so that the right students & clients can find you.  (yes, they will find you!)  

now, remember, quality -- not quantity -- is essential.  it's far better to have 10 quality prospects visit your online hub than 100 people who couldn't care less about what you're doing.

if you want to learn some of the very strategies that i've personally used to grow my business and online brand, you're going to gobble up today's teaching.

click the green arrow below to listen to the teaching now.

so, what d'ya think?  any eye-opening tips?

share which idea (or ideas!) you're going to implement in the comments below!

how to reach non-internet-savvy clients

is it your dream to teach chair yoga or meditation to seniors?   or, do you envision instructing a room-full of smiling kids or energetic toddlers?

if you LOVE the idea of teaching a niche group of individuals, but also know that that group is not-so-internet-savvy, it can be a real challenge.

especially in today's world with everyone (myself included!) talking about growing your online community and creating great content marketing, it can feel like there's no feasible way to make it work.  

and while, having a website and online presence are super important, they are certainly not the only way to get things done.

as with all things in life, where there's a will, there's a way.  and, in today's CALM biz video, i share some specific strategies to target populations that are NOT hanging out online.

p.s. even if your target community is super internet savvy, today's vid might offer you some fresh ideas about how to reach more people locally!

and now, i want to hear from you!  

what is your FAVORITE way to draw in local business? share it in the comments below.

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want to grow your yoga career by leaps & bounds in just 2 weeks?  

join my Design Your Dream Career Jumpstart -- a totally free 14 day challenge to help you build the yoga business of your dreams!  sign-up below.