inspiration

5 Things That DID Work When Building My Business

5 Things That DID Work When Building My Business

Last week, I shared 6 things that DIDN'T work when building my business.

Today, we’re going to turn the tables and focus on the stuff that did work...really, really well.

This is all about streamlining. It’s about getting the Business Clarity you need to focus on what works, let go of what doesn’t and therefore fast-track your business expansion.

When we streamline, we gain momentum.

I'm a recovering perfectionist.

Hi. I'm Cailen, and I’m a recovering perfectionist.
Recovering in the sense that it’s my still my default mode, but I’m shining consciousness on it, creating space around it, and loosening my perfectionist death-grip. (Ugh. If I could only be better at letting go! That's a perfectionist joke.)
Perfectionism is rigid. Hard. Cold. It feels like an ever-tightening grip. A breath held.
The opposite?
An exhale. Warmth. Softening. Flexibility. Support.
Ahhh...support.
Why does asking for the support we need feel so unnatural?
Maybe because we were told (by society, school, friends, family, whoever) to be well-rounded. To push through. To do it ourselves. To pay our dues. To figure it out. To check all the boxes...
You need to know how to boil an egg, do long division, change a tire.
You need to know how to conduct a sales call, run a launch, build a 6-figure empire in 6 months.
If not, you're behind. If not, you're failing.
We’ve been told that success is the result of hard work, dedication and a linear path. That asking for help is a sign of weakness. And that focusing purely on what we love -- our strengths -- and letting someone else handle the rest/help us/guide us/be with us is lazy.
I’m done with doing it all myself.
I’m done with pretending I can handle it all.
I’m done with trying to be/do everything.
Doing that was exhausting. Doing that was stripping away my innate power.
Here's my Truth: I’d rather be masterful than a jack-of-all-trades. (click to tweet if it's your truth, too.)
So what does that mean? What does my life need to become in order to pursue mastery instead of mediocrity?
It means focusing on what I’m really, really good at and what I really, really love. Those are the guideposts. Not metrics. Not data. Not someone else's advice.
It means being real. With you, with my family, with myself. And, handing-off the rest to people who can do it better. (If someone else can do it better, let them.)
It means allowing myself to be supported. Giving myself permission to outsource. Building a team.
Danielle LaPorte puts it this way, “What would your life be like if you only did what was easy?
Not lazy easy where you cut corners and do things half-assed. Quality easy where you focus on your gifts, talents and strengths and seek the necessary support to make the rest of it happen.
Inviting support into your life is Quality easy with a capital Q.
If the idea of letting go. Of asking for help. Of getting the support you need feels like a foreign concept, I’m guessing it’s because YOU are the support for so many others.
How would it feel to allow the tides to turn? How would it feel to invite more comforting, luxurious, divine support into your life? And, what would it look like anyhow?
Support can come in all shapes and sizes. Start small if this feels new and unknown. Or go BIG because why not.
Listen to what your heart/intuition/inner guide is asking for. Acknowledge what you’re ready to let go of. I mean, like, look it right in the eyes.
Take the leap, and land in the soft, warm, welcoming arms of the support that you need.
You’re home.
To get things rolling. Here are a few ways support can come into your life...
Ask for it Voice what you no longer need Accept an offer Share the responsibility Team up Say yes Say no Find a mentor Unburden on a friend Join a mastermind Hire help Turn to your inner guide Outsource tasks Ask for divine guidance Exhale...again...and again
Or, get some here.
With love, always,

What Are YOUR Core Desired Feelings?

Have you heard of The Desire Map? I'm working my way through it right now and LOVING it. (I've been talking about it to everyone who will listen -- so, I guess now it's your turn :-)
It's a fantastic book (and workbook) by the soulful and brilliant Danielle LaPorte. In it, she teaches the importance of identifying our Core Desired Feelings, which are the underlying feelings that we seek out again and again in life, love and business.
They are the driving force (consciously or subconsciously) behind nearly all of what we do/think/say/want at any given moment.
So let's peel the layers back a little more...
Danielle explains that the reason we set goals for ourselves is for the feeling that we think we'll have when we reach them. We push, strive, and strain to attain our goal so that we can then feel capable, joyous, alive, expansive or whatever else it is that we're after.
The Desire Map turns traditional goal-setting on its ear. Instead of hoping the goal will deliver the feeling, Danielle says to let the feeling you want to feel give birth to the goal.
So, instead of setting rigid goals like get 2,000 email subscribers, make $75K in my business, land 4 speaking gigs, etc. etc. etc., she suggests setting "Goals with Soul". (I love that, don't you?!)
Here's what a few Goals with Soul could look like...
*Reach as many people as possible with my life-affirming, soul-stirring message.
*Start writing my book.
*Leave space in my life for inspiration, and ACT on it when it arrives!
Ahhh...don't they just feel better?!
Then, Danielle recommends that we seek out, on a daily basis, all the ways (small and big) that we can start feeling good right now. 'Cause isn't feeling good the point anyhow?!
Want to feel connected?
Maybe that means a lunch date with a friend you haven't seen in a while. Setting up a mastermind with fellow purpose-driven entrepreneurs (You can find them in our Facebook Group!). Or, sitting at the dinner table with your family instead of eating in front of the TV.
Want to feel radiant?
Maybe that means wearing red lipstick (like I'm doing right now!). Putting on a cute skirt and your favorite earrings, instead of wearing the usual yoga pants. Or indulging in a massage or mani-pedi.
Want to feel inspired?
Maybe that means reading The Desire Map! Brainstorming new offerings for your business. Or, going to a museum to be in the presence of beauty and creativity.
Instead of putting feeling good on hold for when the goal is reached, why not do something today, tomorrow, next week and next month that makes you feel good right now! Cool concept, right?!
I invite you to play with this concept. (That's what I've been doing, and it feels ahhh-mazing!) Instead of living and dying by your rigid, make-it-or-break-it goals, maybe seek to simply FEEL GOOD on a daily basis, and let your goals and intentions unfurl from there.
Just a thought. Hope it helps!
Because, more than anything, what I want for you is simply that you feel good each and every day.
Have you read (or are you reading) The Desire Map? Join the discussion in our Facebook Group with the hashtag #ClarityBookClub. We've been talking about this awesome book all month long, and I'd love to know what your Core Desired Feelings are!
Here are mine: Alignment ease Inspired! E x p a n s i v e LOVE <3
Hope you're feeling GOOD today! xo Screen Shot 2015-06-30 at 11.57.56 AM

Clarity Confession with Alex Jamieson

Confession: “I made a BIG announcement that resulted in half my mailing list leaving me.” - Alex Jamieson, bestselling author 
Alexandra Jamieson is an author, podcast host, chef, and rockstar mama bear. She coaches women going through big life shake-ups on the topics of self-care, nutrition, pleasure, and mastering a positive mindset to help them create the energy and peace they desire in their bodies, so they can be resilient, effective and happy in their lives. You may have seen her on CNN, Oprah, FOX News or in the Oscar-nominated documentary, Super Size Me.
Alex has built a business around her passion -- helping women live their healthiest, happiest lives -- and in her interview she openly confessed that it was not always sunshine and smooth sailing.
In fact, there were some major hiccups (or maybe to be accurate, derailments) along the way that could have left her questioning everything and ready to give up. But, that isn't Alex's story. Hers is a story of perseverance, dedication, authenticity and heart, and today, she's sharing her brave entrepreneurial journey with you.
Watch Alex's Clarity Confession to learn…
  • The 2 activities most aspiring entrepreneurs overlook but should actually make up the bulk of your time
  • How she structures her day for maximum impact and success
  • The BIG announcement that resulted in ½ her list leaving her...only to be rebuilt better, bigger and stronger than ever
  • When it’s time to ditch a product/service/element of your brand and how to weather the fall-out
  • How to restructure content to appeal to a new audience/ideal client
  • What keeps her grounded
  • The MOST important thing you need to channel your passion into a business
Watch Alex's Clarity Confession now.

Now, Alex and I want to hear from you! Listen until the very end to hear how you can enter for a chance to win Alex's Cravings Clarity Course. Visit the FB page to enter.
Enjoy! Screen Shot 2015-06-30 at 11.57.56 AM