For a long time (7 years to be exact), I couldn’t figure out why my business wasn’t working.

Sometimes the stuff I was doing would bring in a client, make me a little money, deliver a small win, but MOST of the time it didn’t. I felt like everyone else out there had it “figured out”, and I just couldn’t crack the successful business code.

So, I kept trying tactic after tactic, chasing idea after idea, hoping the next one would work. But the truth is, nothing was really working. Things were broken, and I was putting bandaids on the symptoms without looking for a cure for the problem under those surface-level problems.

Lack of clients, lack of money, unsuccessful sales, slow email list growth, lack of engagement and feeling totally stuck and unclear are all symptoms of just ONE thing…